Morocco
Behind the scenes of the Moroccan campaign for the caftan's UNESCO inscription

Fashion show dedicated to the caftan in Marrakesh, in May 2025.
Fashion show dedicated to the caftan in Marrakesh, in May 2025. © Saouri Aissa / Xinhua News Agency/Newscom/MaxPPP
A few months before securing the inclusion of the traditional garment on the UNESCO intangible cultural heritage list, Rabat turned to a long-standing partner to fine-tune its communications in the French press. [...]
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