Ethiopia
Ethiopian Athletics plays Adidas off against Nike in run-up to Olympics

Samuel Firewu Fiche and Simon Kiprop, two Ethiopian athletes, after the men's 3,000 m at the 13th All-Africa Games in Accra, Ghana, on 18 March 2024.
Samuel Firewu Fiche and Simon Kiprop, two Ethiopian athletes, after the men's 3,000 m at the 13th All-Africa Games in Accra, Ghana, on 18 March 2024. © Matrix Images / Christian Thompson
Ethiopia, the birthplace of many a world-class athlete, wants to review the terms of its deal with Adidas, which has suffered a setback in its native Germany and is competing with Nike to sign up East Africa's best athletes. [...]
Reading time 3 minutes
Read also

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!